ERA real estate agency has obtained listing rights on Fang.com, which is a Chinese property portal, which has 80 million registered users for its Singapore home listings portion, with a monthly guest count of 14.83 million.
ERA’s change would enable its 17,300 members to tap the Chinese sector. The platform enables an instant interactive meeting between prospective buyers in international real estate and ERA agents to be hosted.
When the number of Covid-19 cases reached its height, the property site reported by the New York Stock Exchange managed over 120,000 live streaming hours, with over 5 million viewers daily, while the nation was under partial lockdown with tight quarantine steps. 102 units were purchased in half an hour in one of its live sessions and more than 1,000 units were sold in one day.
Under the exclusive deal with Fang.com, ERA would fund the onboarding expense for its agents to remotely sell local assets to prospective buyers in China utilizing the suite of functionality on Fang.com.
The real estate firm has hosted four live streaming sessions on Fang.com since July and received a net number of over 130,600 visitors during these sessions and over 42,800 engagements.
Jack Chua, CEO of ERA, remarks, “With Singapore becoming the preferred country to invest in Chinese technology giants, more investments are expected to roll in and with that, with rise in housing demand.”